Constant Contact-The Power of the Inbox

Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful webinar takes you step-by-step through the keys to effective email marketing: ● What it really is (and isn’t) ● What it can do for your business ● And the five easy steps you must take to harness the power of the inbox! o Grow a healthy list o Create great content o Customize a beautiful, mobile-friendly template that matches your brand o How to get your emails opened o Tracking your results From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Speaker(s): Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative, has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement. She is one of 40 Conversion Marketing Certified Professionals in the world along with being a Certified Email Marketing Specialist. She is also a Constant Contact Certified Solution Provider and has been awarded Constant Contact's All-Star Marketing award for excellence in email marketing.

All event facilities are accessible. Reasonable accommodations for persons with disabilities and accommodations for clients with limited English proficiency will be provided when requested at least two weeks in advance at 302-831-1555. I grant permission to the Delaware SBDC to use my image/likeness (photographs and/or video) for use in any and all of its media publications, including website entries, without payment or any other consideration. I hereby waive any right to inspect or approve the finished photographs or electronic matter that may be used in conjunction with them now or in the future, whether that use is known to me or unknown. I hereby recognize that the Delaware SBDC will use my image only to share success stories of my business and the contributions of the Delaware SBDC.

Fee: No Cost