Marketing Workshop: Email Marketing & CRMs

Please join the Delaware SBDC for this hands-on, virtual workshop, supporting entrepreneurs looking to sharpen their applied marketing skills by working with SBDC Advisor Caroline Hermance, on targeted creative projects - not just learning a few best practices, but actually sitting down and creating with the help of an industry expert.

On Thursday afternoons throughout the month, Caroline hosts a Zoom-based webinar where specific topics are discussed each week to meet our clients' needs - each session is different and can vary throughout the month. You'll have ample opportunities to ask questions and participate!

Sessions this month will focus on project management, client acquisition and engagement, and how to use social media in the most effective ways as a business owner. An overview of the topics covered is listed below:

Thurs. 10/05: Email Marketing & CRMs

• Importance of Email in Client Acquisition
• Tactics for Effective Email Marketing
• Email Platforms: Mailchimp, Constant Contact
• How to Build & Maintain an Email List
• How to Use CRM Data effectively in email campaigns

Reasonable accommodations for persons with disabilities or limited English proficiency will be provided when requested at least 1 week in advance at 302-831-1555.