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Marketing Workshops - Canva Basics

Aug
3
2023
Thu, Aug 3 2:30 PM to 4:00 PM
Delaware SBDC - New Castle County SBDC Office (Newark)
Topic: Marketing/Sales

Please join the Delaware SBDC for this hands-on, hybrid workshop, supporting entrepreneurs looking to sharpen their applied marketing skills by working with SBDC Advisor Caroline Hermance, on targeted creative projects - not just learning a few best practices, but actually sitting down and creating with the help of an industry expert.

August's series will take place on Thursdays. The sessions will focus on Canva and some best practices for Social media through copywriting and captions. With each session, participants will learn and review the tools needed to expand their knowledge of tools that can be used to help their businesses with the goal of improving organic engagement on their own accounts. Concepts covered will include copywriting/post captioning, accessibility training, smartphone photography and editing techniques, and how to use assistive and AI tools. August's sessions are organized as follows:

  • Thurs. 8/3: Canva Basics
    • Creating New Projects
    • Basics of Design Theory - Fonts, Colors, Spacing
    • Making use of templates
    • Preview of tools & platform capabilities

  • Thurs. 8/17: Copywriting & Captions
    • Best Practices for Social Media
    • Assistive Tools (Grammarly)
    • Using AI Tools like Chat GPT, Magic Write, etc.

Attendees will learn new skills in Marketing and Communications, making them more effective as creators and content developers. They should expect that with implementation of the skills learned in the workshop to see higher engagements, views/impressions, and conversions from social media platforms.

If you would like to attend this session in-person please email delaware-sbdc@udel.edu to inform us your request.

Reasonable accommodations for persons with disabilities or limited English proficiency will be provided when requested at least 1 week in advance at 302-831-1555.


Fee: No Cost

Phone: (302) 831-1555

Location

Delaware SBDC - New Castle County
SBDC Office (Newark)
591 Collaboration Way, 2nd Floor Newark, DE 19713

The Delaware SBDC, a unit of the University of Delaware's Office of Economic Innovation and Partnerships (OEIP), is funded in part through a $777,777 cooperative agreement with the U.S. Small Business Administration (SBA). This is matched by an equal amount of non-federal funds, from entities including the State of Delaware. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or other sponsoring agencies. All programs and services are extended to the public on a nondiscriminatory basis. As equal opportunity/affirmative action employers, the SBA, the University of Delaware, and the State of Delaware are all committed to assuring equal opportunity to all persons. The University of Delaware is an equal opportunity/action employer and Title IX institution. For the University’s complete non-discrimination statement, please visit http://udel.edu/home/legal-notices.