Marketing Tools
- Advertising
- Frequently Asked Advertising Questions: A Guide for Small Business - The FTC's facts for business regarding a wide variety of advertising policies.
- Selling by Mail Order - Part of SBA's Marketing Series includes information on selecting, pricing, testing and writing effective advertisements.
- What Not to Do When Designing Marketing Pieces Yourself - Avoid these 10 design disasters when you're creating your own materials. From Entrepreneur.com
- Branding
- Information on Small Business Branding
- Marketing Tactics:
- Check out the sites of some popular business authors--a few are:
- Duct Tape Marketing has lots of interesting resources and a useful and fun blog
- Jay Conrad Levinson’s Guerrilla Marketing site
- Business author Seth Godin’s blog